Undies on the Outside

UOTO is a social media campaign created for the purpose of raising awareness of the disease Myalgic Encephalomyelitis, otherwise known as Chronic Fatigue Syndrome (ME/CFS).

“You have to be a superhero to live with this disease”, get your Undies on the Outside and raise money for ME/CFS awareness. Collaborative Minds provided complete branding services for this social media campaign including logo, brand & style guidelines, and promotional goods design.